#### Social Media & Small Business

This is required when, for example, the final text is not yet available. Dummy text is also known as 'fill text'. It is said that song composers of the past used dummy texts as lyrics when writing melodies in order to have a 'ready-made' text to sing with the melody. Dummy texts have been in use by typesetters since the 16th century.

#### Challenges

Due to its widespread use as filler text for layouts, non-readability is of great importance: human perception is tuned to recognize certain patterns and repetitions in texts.

For this reason, dummy text usually consists of a more or less random series of words or syllables. This prevents repetitive patterns from impairing the overall visual impression and facilitates the comparison of different typefaces.

#### Solutions

Furthermore, it is advantageous when the dummy text is relatively realistic so that the layout impression of the final publication is not compromised.

One disadvantage of Lorum Ipsum is that in Latin certain letters appear more frequently than others - which creates a distinct visual impression. Moreover, in Latin only words at the beginning of sentences are capitalized.

#### Results

Disadvantage of Lorum Ipsum is that in Latin certain letters appear more frequently than others - which creates a distinct visual impression. Moreover, in Latin only words at the beginning of sentences are capitalized. It is advantageous when the dummy text is relatively realistic so that the layout impression of the final publication is not compromised.

## 3%

###### Depritiation

## 1%

###### Profit

## 3%

###### Case Solved

#### Client Feedback

" It seems that only fragments of the original text remain in the Lorem Ipsum texts used today. The most well-known dummy text is the 'Lorem Ipsum', which is said to have originated in the 16th century. "

###### - Thomas Israel C.E.O