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| Published Date     | Title                                           | Description                                        |
+--------------------+-------------------------------------------------+----------------------------------------------------+
| September 16, 2014 | Zero to One: Notes on Startups, or How to Build | If you want to build a better future, you must     |
|                    | the Future                                      | believe in secrets.                                |
|                    |                                                 | The great secret of our time is that               |
|                    |                                                 | there are still uncharted frontiers to explore and |
|                    |                                                 | new inventions to create. In Zero to One,          |
|                    |                                                 | legendary entrepreneur and investor Peter Thiel    |
|                    |                                                 | shows how we can find singular ways to create      |
|                    |                                                 | those new things.                                  |
| November 4, 2014   | Hooked: How to Build Habit-Forming Products     | Why do some products capture widespread attention  |
|                    |                                                 | while others flop? What makes us engage with       |
|                    |                                                 | certain products out of sheer habit? Is there a    |
|                    |                                                 | pattern underlying how technologies hook us? Nir   |
|                    |                                                 | Eyal answers these questions (and many more) by    |
|                    |                                                 | explaining the Hook Model—a four-step process      |
|                    |                                                 | embedded into the products of many successful      |
|                    |                                                 | companies to subtly encourage customer behavior.   |
|                    |                                                 | Through consecutive “hook cycles,” these           |
|                    |                                                 | products reach their ultimate goal of bringing     |
|                    |                                                 | users back again and again without depending on    |
|                    |                                                 | costly advertising or aggressive messaging.        |
|                    |                                                 |                                                    |
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| Found 3 books...                                                                                                          |
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